The small variation: choosing a wedding ring is a weighty task, but some cutting-edge sources will help customers set things right the first time. Blue Nile, the entire world’s largest online retailer of diamonds, features assisted in more than 500,000 marriage proposals since 1999. Their own diamond collection and academic material serve first-time customers seeking to wow their particular significant others with sparkly pieces of jewellery. Blue Nile assures high quality craftsmanship in their inventory of over 150,000 diamonds also gemstones. You’ll grow your own ring utilizing their entertaining tools to find the slice, color, quality, concept, environment, and cost you desire. Next time you are considering proposing or giving an enchanting gift to special someone, you can search Blue Nile for impressive jewellery at an affordable price.


In 1998, Mark Vadon was actually on a mission to discover the best engagement ring for their sweetheart — the actual only real problem was the guy don’t know any single thing about diamonds. He moved into a jewelry store and very quickly found themselves experiencing doubtful about the employees members as well as their blasé guidance. He revealed two rings that appeared just like him and asked why there was clearly a $5,000 price difference in all of them.

Product sales clerk beamed and mentioned exactly what mattered over the price was actually how ring made him feel. To Mark’s analytical brain, it was ludicrous. The guy strolled outside of the shop empty-handed and exasperated, but he had been in addition determined to learn more about involvement rings so the guy could comprehend what he was purchasing.

Mark, a Stanford-educated numbers cruncher, approached his ring-buying decision while he would a research project and moved on line attain most of the insights. The guy come upon a website called Internet Diamonds, a retailer that supplied educational summaries and directed tutorials about expensive diamonds to augment their precious jewelry collection.

Because of this source, Mark thought self-confident when purchasing an outstanding band online — for thousands below the bands he had observed at the store.

He was therefore used through this consumer-friendly experience he got touching this site’s proprietor, Doug Williams, to discuss buying the business. They drew right up terms and conditions on a napkin over lunch. By spring season of 1999, Mark had increased above $6 million, adequate to take over Internet Diamonds, which he renamed Blue Nile. Today, the internet site may be the largest on line store of licensed diamonds and fine jewelry, however they nonetheless prioritize client knowledge most of all.

“Education may be the spine in our company,” stated Josh Holland, Director of Brand event. “we’ve a customers-first mentality.”

If you want it and want to put a ring onto it, you can rely on Blue Nile to help make the procedure less difficult by providing clear info, qualified advice, and several thousand independently-graded expensive diamonds. The internet site’s ample methods go customers through important attributes of a diamond and provide easy-to-use tools to restrict your search for a stunning bit of jewellery.

“We make an effort to guide individuals to make very best purchase yes it’s true on their behalf,” Josh told all of us. “We help consumers find the appropriate blend of functions to increase their unique budget and obtain  an attractive diamond.”

Over 150,000 expensive diamonds personalized towards resources & Taste

Any impressive proposition begins with the diamond. It’s not possible to get upon one knee with any outdated ring in your own hand. With a stock greater than 150,000 diamonds, Blue Nile offers clients no conclusion of engaging choices. Per Josh, about 70% of Blue Nile’s revenue is inspired by wedding rings.

The internet site enables couples to generate their particular bands from selecting the diamond to choosing the environment. Initial, you are going to utilize easy slider methods to select the ideal form, cost, carat, cut, color, and clarity of your diamond. After that, you will select a setting, sorting by tone, rate, design, or developer, to offset the diamond. On Blue Nile, it will take a matter of minutes to build exclusive development.

Whether you’re enamored from the sheen of gold or attracted to platinum’s resilience, Blue Nile will allow you to narrow down a great deal of options into one personalized band.

Acquiring engaged is a once-in-a-lifetime style of occasion, so people purchasing wedding rings are novices, not sure of whatever theyare looking for and brand-new to band buying. Blue Nile’s group has got the knowledge to teach first-timers how to locate the diamond ring that fits perfect.

Available, clear, and helpful, this jewellery store does not pressure consumers into getting anything outside their means. Because Blue Nile runs as an internet shop, they usually have considerably much less expense and certainly will supply quality diamonds at a portion of the price tag you’d see in a traditional jewellery shop.

And an independently-graded GIA document, a good amount of item images show online shoppers what their unique precious jewelry look like from every possible angle. Plus, the site provides a 360-degree movie look at any diamond through the Diamond Visualization Software. Using advanced level technology, Blue Nile magnifies the diamond and rotates the picture so customers is able to see every detail.

“you obtain an alternative feeling of what the diamond seems like, therefore the graphic is actually stunning,” Josh informed united states. “Because it’s very magnified that it is better still than keeping it inside hand.”

Experienced Jewelers coach you on wise Ring-Buying Practices

The knowledge area on Blue Nile’s website promotes that come to be specialized in diamonds. Their unique in-depth precious jewelry guides cover anything from finding your (or your spouse’s) ring size to selecting the diamond qualities most crucial to you personally. You can study much more about metals, gems, pearls, wedding rings, also precious jewelry aswell.

“Even a little bit of investigation may go a considerable ways,” Josh mentioned. By understanding the thing that makes a diamond pretty much high priced, shoppers can prioritize what they want within their precious jewelry and cut costs through smarter shopping.

“My personal fiancé and I also performed many research, and it also all repaid as soon as we watched the ring. Blue Nile is truly great!” — Manjari, a satisfied buyer from Irving, Colorado

Blue Nile provides thorough resources so first-timers could make well informed choices about their diamond’s carat, clarity, color, along with other aspects. The guide staff doesn’t work on commission and genuinely tries to help with no-cost buying tips. In relation to diamond carat fat, for-instance, their specialists suggest “to optimize your financial budget, consider getting a diamond that is somewhat below the ideal carat fat.”

Downline at all degrees of the company often simply take a personal fascination with consumers. “among my personal favorite stories,” Josh told you, “is the jewelers jot down title on the consumer on the band they may be working on so it’s not simply a ring to them.”

Every Policy & Guarantee throws the consumer’s Needs First

Oftentimes, buying a diamond means producing a lifelong dedication, so it is vital that you select a reliable merchant to be sure the correct fit. Blue Nile claims satisfaction through lots of customer-first guidelines. Like, the firm makes a 30-day money-back promise on comes back for many their jewellery.

“Quality and craftsmanship is key to you,” Josh said. “We ensure that the band is exactly perfect earlier is out the entranceway, and in addition we support that work with a no-questions-asked return plan.”

Blue Nile supplies free resizings and cleanings throughout the first 12 months after purchasing a customized gemstone. Plus, consumers enjoy a very long time diamond upgrade system whenever they previously desire to replace their particular diamond with a more recent, more pricey diamond.

If you’d like to actually see Blue Nile’s jewellery yourself, available a webroom location close by. In shops nationwide, consumers can consult with experienced jewelers and also manage Blue Nile’s precious jewelry. The webroom’s jewellery is for show just, but you can make use of their particular apple ipad to place your order, if you like. Blue Nile’s real locations tend to be a no-pressure environment in which browsers are thanks for visiting take a look at and feel their unique precious jewelry.

“There’s almost no danger,” Josh described. “we all know the intrinsic property value what all of our precious jewelry can indicate to a person, and that’s a responsibility we grab exceedingly really.”

Unlike the majority of jewellery retailers, Blue Nile motivates assessment purchasing. Actually, they recommend accessing their internet site on your own smart phone whilst in a jewelry shop to do a side-by-side contrast of prices immediately. This empowers you to get top bargain in-store an internet-based.

Relating to Blue Nile’s Price complement warranty, “if you see a comparable GIA-graded diamond at a lower life expectancy rate,” they’ll fit the purchase price. Just phone 1-888-565-7641 to create the claim 100% free. With uncompromising artistry and irresistible pricing, Blue Nile guarantees satisfaction on every purchase.

Blue Nile: working out for you Get a hold of the Diamond from inside the Rough

We’ve all heard expensive diamonds are a lady’s closest friend, but, for several you fellas on the market, diamonds might be the pal, also, invest the committed in order to comprehend the thing that makes all of them sparkle. Blue Nile creator Mark Vadon realized firsthand exactly how daunting it could be to choose an engagement ring. Very, the guy established a less complicated option to teach public about diamond pricing, and from now on you can get your selected band online for a fraction of the price.

Designed to last, Blue Nile supplies reasonably priced and strikingly stunning diamonds in a number of hues, incisions, and styles. From unique involvement bands to elegant Valentine’s Day pendants, their particular comprehensive number of jewellery contributes importance your special moments.

Blue Nile backs the caliber of their diamonds with customer-first plans and higher level custom made tools. If you would like show the individual you like how much cash she or he means to you, purchasing a diamond, pearl, or gem can have the desired effect. Utilizing Blue Nile’s purchasing tips, engaged couples can learn how to spend less on their own wedding or wedding rings so they really convey more to invest about honeymoon!

“you will get a band in a more modern-day method through Blue Nile. It’s not necessary to get it done the existing way any longer,” Josh said. “we need to show individuals to purchase like experts, utilizing our instructions getting the cost they really want without limiting top quality.”